Is he a Hermit Crab? - The Portage Pack

So over the past while in the shop, I've noticed something that is beginning to worry me. James, the divemaster, is beginning to act more and more like the fish from the Aquarium. Always making these funny faces, eating the fish food, smelling a bit odd, you know, like a fish.
Then yesterday, i walk in, and he's taken the opportunity to use the new portage pack as his shell and he's walking sideways everywhere and eating pretty much anything.
We've all been keen to try and get James more interested in the boats, but this is not what we had in mind, Lets just hope he doesn't notice the big fins on the surfboats.

http://www.pyranha.com/portagepack